UK battery market scan

  First post by: www.itsbattery.com

Battery size as small as possible, while the battery market is growing. At the United Kingdom, digital cameras and toys such as the 92p1089 Hp Laptop Battery, 92p1087 battery is required to launch new products to stimulate the market development of a thriving, with annual sales of batteries up to 796,500,000 U.S. dollars, sales of 100 million 6.2164.

According to market research firm Mintel said that the United Kingdom cell sophisticated consumer market has developed. Over the past few years even if the third generation of batteries are available now, but the price is higher but the total sales in this market there is no significant increase, mainly due to intense price competition due.

Price competition since 2000 more fierce. In 1999, total sales for the battery 802,500,000 U.S. dollars, compared to 1997 increased by 13%. This leads to each Laptop battery in 2001 the average price fell by 1.3 U.S. dollars to 1.2 U.S. dollars.

A class, the alkaline / manganese batteries are the battery of the largest consumer market one ring, it is estimated that in 2002 total sales accounted for 68.4% cell, accounting for 51.5 percent of total sales. Alkaline / manganese batteries very popular cause KUSAKABE zinc battery sales in 2002 accounted for only 21.3% total sales of batteries. Inexpensive because of this type of 08K8194 battery, 08K8196 battery, so the battery only 10.6% of total sales.

Battery manufacturers has been intense competition between. By Guillermo (Gillene) duracell owned brand (Duracell) battery market leadership of the United Kingdom, it is estimated that batteries account for 31% of total sales. In such a competitive environment, the price has a certain influence. Therefore, manufacturers often offer discounts, but also introduced many pieces of product packaging and other types of concessions.

A long time, Eveready Energizer (EnerglerEverReady) market share second only to Pavilion dv9000 Duracell, but in recent years can see, Panasonic (Panasonic) more and more popular place only after duracell.

Innovative electronic products to promote market development of new electronic products to promote the continuous development of the battery market, while battery sales products than the use of batteries is better, both in sales and sales aspects of the latter than excellent.

Battery usage is still the largest number of products are toys, audio, cameras, remote control and a flashlight, which together account for 83.7 percent market share. But surprisingly, the battery rarely intended to be included in the list, the majority of customers are required only when there is purchase.

Duracell UK Operations Director GeorgeAllan express, in the past, consumers are not much interested in the battery, but in recent years rolled out new consumer electronics, so that battery sales in the past two years of double-digit growth, single in 2002 will rise by 11%.

In recent years, the increasing popularity of high electrical powerHp dv9000 battery consumption, stimulate demand for alkaline 92p1102 battery, 92p1077 battery risen performance than zinc and other types of batteries better. Zinc batteries cheaper price, but performance in general, can not meet the high electrical power needs.

Various types of battery sales have increased, one of very few AA batteries for nearly half of market share, and add this type of battery AAA battery accounted for 80% market share.

New battery to provide more choices now, duracell are ready to introduce a new design of the battery, that is, in December this year in Asia, the United States and the European launch of a stylish flat design of thin batteries, so that electrical manufacturers to design more slim easy portability products.

To meet consumer demands and emerging small slim digital cameras more and more small. Duracell batteries launched CPI is the first high-energy flat thin lithiumHp EV087AA, specifically for these digital cameras set up. Duracell LPI is the first for MP3 players and CD Walkman digital audio players, such as ping-based thin alkaline batteries.

Duracell EmmanuelMercier the European business manager said that in digital cameras and digital audio category, consumers consider the size of a slim stylish enough. Consumers need to be more easy to carry and convenient electrical appliances, brand new Duracell batteries are flat thin to meet this demand. Electrical appliance manufacturers can either choose to use such lower-cost batteries to replace the rechargeable batteries in order to introduce more product lines.

Ping because of the design of thin 92p1073 battery, 08K8199 battery with standard size rechargeable Hp EX942AA compatible, so electrical manufacturers to design a combination of two types of electrical batteries, so that consumers have more choices.

In addition, Duracell batteries for all the recent classification of color, this is very simple but effective way of marketing, consumers will be required to purchase the battery faster.

Color classification promotion duracell batteries help put bright colors, yellow is the AA batteries, AAA batteries are green, and red are C batteries, D batteries purple, blue is the 9V battery. Duracell the use of color, because they are colorful, will go to the consumers was impressed: it came with batteries of different colors, customers want to buy one look to find the category, very convenient.

Duracell in France, Italy, Poland, Finland and the United Kingdom in this country try to implement five of the new set of color classification results showed that this method be up to consumers to support respondents, while 10 per person over 6 people think all kinds of batteries in accordance with color display to help them make purchase decisions.

Duracell batteries on consumer purchase behavior in-depth study showed that an average of more than 1 / 5 (21.3%) normal although consumers interested in buying batteries, but eventually Pavilion ZT3000, due in part to shop sales counters display the location of the battery not enough eye-catching, as well as the goods on display and confusion.

The study has found that color to distinguish between batteries, can save consumers at the counter before the time hovering around 22%. According to statistics, there are about six million people every day the United Kingdom at the supermarket, the implementation of color classification, such as time-saving measures, every day can save about 18,000 hours of human resources.

Rechargeable batteries rechargeable battery has growth potential because of less use of disposable Hp 337607-001 convenience, so its popularity has been low. At present, the United Kingdom rechargeable battery market worth about 16 million U.S. dollars, in dollar terms, 2002 has made 11.7 percent growth.

Philips (Philips) fittings and batteries SarahWaldmann business promotion manager said that although each of battery manufacturers have introduced at least 1 rechargeable battery, but the market remains small scale.

Music to promote the rechargeable battery market, has recently launched a new generation of rechargeable batteries P6P allegedly ago many of its storage volume by 25%, music express, this lightweight battery is applicable to many modern audio-visual products.

TDK research firm believes that the rechargeable batteries has been greatly improved. New nickel-hydride battery can provide strong and steady current, there is no nickel-cadmium batteries due to “memory effect” cause of harm reduction in the capacity of electricity for large electrical power consumption, cost-effectiveness significantly.

Battery market for the prospect of Britain, experts believe that, with the use of battery-operated electrical home beyond the more Hp 337607-003 market will remain active.